Responsible marketing

Obolon's responsible marketing involves a special focus on certain audiences (for instance, the so-called vulnerable group - people aged under 18) and a dialog with consumers (spreading true product information and teaching consumers to drink responsibly).

Besides abiding by the law, in its marketing communications Obolon consciously focuses on consumers over 18 years of age. Our outdoor advertisements (billboards, banners, and the like) are far removed from schools and colleges.

Obolon advertising activity in the television space follows the European Convention on Transfrontier Television. It includes the following limitations:

• no one associated with the consumption of alcoholic beverage in advertising should appear to be a minor;
• advertising shall not link the consumption of alcohol to physical performance or driving;
• advertising shall not claim that alcohol has therapeutic qualities or that it is a stimulant, a sedative or a means of resolving personal problems;
• advertising shall not encourage immoderate consumption of alcohol or present abstinence or moderation in a negative light;
• advertising shall not place undue emphasis on the alcoholic content of beverages.